Kajal has been historically used to shield wearers from the effects of the evil eye, reversing its harmful gaze in South Asian territories. In the same way, Kajal Magazine states to rebuff the damning scrutiny of onlookers to create a space for the South Asian diaspora to raise their voices and forward the conversation on diaspora, culture, and tradition. They focus on South Asian-centered art, curation and commentary. Their magazine is published both online and annually in print. And they also have a podcast called The Cardamom.