Amplifier is a design lab that builds art to amplify the voices of grassroots movements. They work with a community of social change partners, in both the for-profit and non-profit worlds, to build symbols, language, and distribution strategies that can change the national narrative. They draw from a deep portfolio of artists to commission new art, then take the work and distribute it in unparalleled numbers through creative space hacks, reaching new audiences and driving real change.
They flip artists into activists, and observers into participants. Their experiments are built on a foundation of free and open source art, the unlimited possibilities within a human centered design process, and the potentials when analog and digital technology merge. Drawing from a newly formed education cohort of teachers in every state, and Stanford d.School Media designers, they build campaigns that can and do change the national narrative.
Their goal is to reclaim and rebuild an American identity rooted in equality, dignity, diversity, truth, and beauty, believing that each piece of art they create and distribute with their partners can be a compass that leads us away from the chaos and negativity of this polarising time.