Hi-Red Center was a short-lived radical art collective that emerged in post-war Japan and was active between 1963 and 1964 . Founded in Tokyo by the artists Genpei Akasegawa, Natsuyuki Nakanishi and Jiro Takamatsu, Hi-Red Center created happenings and events that were socially reflective, anti-establishment and anti-commercial. Inspired by Japan’s neo-dada movement and Fluxus, the group used the urban environment as their canvas, creating art interventions that raised questions about centralised authority and the role of the individual in society.
One of their most famous performances consisted of an ironic action in which the artists scrubbed the streets of Tokyo during the 1964 Tokyo Olympic Games, in response to the government’s demands that the city should present a clean image to the world. The group disbanded in 1964.